by MyVinylDesigner
30. April 2009 04:16
These are things we like to do ...
1- We place pre-printed stickers on the back of every finished order so that people can easily contact us at a later date. It's like our autograph on the project, and it always goes on the backside, in the bottom, right-hand corner. It's FABULOUS for gift projects because it introduces us to a brand new group of people and goes with the gift wherever it travels over the years.
2- We also like to place little white stickers (just the simple office type) on the backing of vinyl-only orders. It directs people to our MyVinylSupplier website for application instructions. Then, while they're there, they can see other's finished ideas, color swatches, and categorized design ideas. Great for boosting sales! If they see something they like, they simply call us with their order. (We hope everyone uses the tools and resources here ... it was created to help our customers' customers see what can be done with vinyl, and there is no reference to MyVinylDesigner. It simply adds to your portfolio of tools. If you have a blog or website, embed our photos and rotating galleries --- excluding the finished photo gallery. Or, if you don't have an online presence, direct your customers to MyVinylSupplier for application instructions with a sticker or simple business card. Then have them call you with their order for pricing.)
3- We purposely hang samples of all sorts of finished projects around the store, because people like to see finished ideas. (If you just do online sales, perhaps you could ask customers to send pictures of your finished work in exchange for free vinyl. It's a great way to create a portfolio. (Be sure to watermark your photos!) Or if you sell from home, incorporate vinyl in different ways around the home.) We have vinyl on tiles, mirrors, picture frame glass, wood, walls, plexi glass, bottles, metal, and other creative substrates. It stirs the creative imagination of customers.
4- We also show the three-steps-of-vinyl-application on the wall so that customers can see what vinyl really is, and how it is applied to the wall. The first step shows how the vinyl arrives to the customer with transfer tape and backing and is taped to the wall. The second step shows the backing removed, with just the vinyl and transfer tape. (Customers can peel a little portion of transfer tape off to see how easy it works.) Then, the third step shows the vinyl on the wall, as it would looked finished. We use the analogy of a sandwich, when explaining that vinyl is like the filling tucked between two slices of bread.
5- We like to have both raw cut and finished wooden boards on-site. That way, the person who wants to do it themself can pick it up a raw board and go. Alternatively, the person who wants a finished board can quickly have the vinyl cut and project done within 20-30 minutes, or less. It's great for last minute custom gift giving!
6- When we see that we will have extra vinyl remaining at the time of a cut, we cut a duplicate design at the same time so that no vinyl is wasted. Once the extra design is weeded and transfer tape applied, it goes into a scrap bin where it is sold for half price. It doesn't take more money or time and it makes for less waste and more money. It's easy for people to go to the bin and grab $20-$40 at a time.
Tell us what things boost YOUR vinyl sales ....
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